After "I'm Yours" remained at the Billboard Hot 100 chart for a record 76 weeks ending in October 2009 (peaking at number 6), Mraz headed to the Gulf of Mexico during the summer of 2010 to help with efforts to clean the Deepwater Horizon oil spill.[2] Later, he went to a trip to Ghana to fight child slavery alongside the nonprofit organization Free the Slaves. Later, Mraz was in Antarctica, spending time with Al Gore and learning about climate change aboard the National Geographic Explorer. During his activist outings, Mraz wrote and recorded his fourth album, Love Is a Four Letter Word, with producer Joe Chiccarelli.[2] In an interview for Billboard, he confessed that he was less interested in following up his biggest hit than using the power that "I'm Yours" gave him to fuel positive change.[2] He further elaborated: "The pressure I put on myself, or what I hope my 'I Won't Give Up' does, is to make a difference in people's lives . . . With 'I'm Yours,' I got to go out and set my feet on different continents, and expose myself to different cultures and causes. I wanted to see who I was, outside of music."[2]
"I Won't Give Up" was written by Jason Mraz and Michael Natter, while production was handled by Joe Chiccarelli.[4] The acoustic folk blues[5] and folk-pop[6] ballad features a slower tempo and a sparse arrangement written in the key of E major.[2] Lyrically, it is a poignant ode to a long-lasting relationship, which Mraz says he won't give up on her whatever happens.[7] "Well, I won't give up on us/Even if the skies get rough/I'm giving you all my love/I'm still looking up," he sings.[3] It is guitar led with some additional vocal landscapes towards the end of the song. Mraz told Billboard magazine: "That, to me, has always been my favorite part of making music; the singing and what voices can do and the voices singing in harmony."[7] It is likely that the song was inspired by Mraz's relationship with singer-songwriter Tristan Prettyman. Mraz showcases his light and versatile range singing from B2 to G#4.
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While the song debuted at number 8 on the Billboard Hot 100 chart, it immediately hit the top spot on the Hot Digital Songs chart selling 229,000 downloads for its first week.[13] On the Hot 100, the track's launch is the highest for a male pop/rock singer-songwriter since David Cook burst in at number 3 with "The Time of My Life" the week of June 7, 2008, after he was crowned "American Idol" champion.[7] On Adult Pop Songs it began at number 36.[14] On the week of October 18, 2012, the song became the "Greatest Gainer" on the Hot Adult Contemporary chart, reaching number 7.[15] After the success, his manager Bill Silva commented: "What surprised us is how the fans reacted. We didn't pre-promote the single, we didn't go to radio with it, and this song did 229,000 units its first week in the U.S. There was clearly something resonant about the song, and it immediately shifted the strategy for what the rollout of the album was going to be."[2] The song reached 4 million in digital sales by April 23, 2014, in the US.[16] As of April 2016, the song has sold 4,469,000 copies in the US.[17] 2ff7e9595c
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